7 Deadly Mistakes Made By New Practice Startups

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7: Cognitive Distortions That Affect Business Growth

Cognitive distortions are ways that our mind convinces us of something that simply isn’t true. These irrational thoughts are usually used to reinforce negative thinking or emotions, such as telling ourselves things that sound rational and accurate, but really only serve to keep us feeling bad about ourselves. Generally, these distortions are at the subliminal level, but with awareness they are easily identified.

Is this podcast, I discuss the 10 most common cognitive distortions and relate them to our world of speech therapy private practice.

In this episode:
01:01 – Wow, it’s a new year
01:06 – Seahawks VS Cardinals, lessons learned
02:15 – Family time is very important – with corn hole
03:07 – Cognitive distortions
03:30 – Common misconceptions of speech therapy private practice
04:20 – Costco, Organic Mighty Green Juice and exercise
05:15 – Backward masking and the Reverse Speech App
06:05 – All-or-Nothing Thinking
06:26 – Overgeneralizing
07:00 – Mental Filter
07:15 – Discounting the positives
07:26 – Jumping to conclusions – A. Mind Reading or B: Fortune Telling
08:30 – Magnification or minimizing
08:42 – Emotional Reasoning
09:01 – “Should” Statements
09:03 – Labeling
09:12 – Personalization or blame
09:17 – Business can be stressful – but don’t fall into the cognitive distortion trap
09:51 – Ready for a mentor? I am taking 2 students – email me with “The Perfect Student” in Subject Line

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Transcription of Episode Seven:

You’ve got to take care of your mind as a business owner, as clinic owner, you’ve got to take care of yourself, especially your mind. You are your most important asset to your business.

Well, hello everyone, you’re listening to this Speech therapy Private practice Startup Podcast, this is episode number 7. My name is Kyle Meades and am a speech pathologist since 1993 and this podcast is designed to help you improve your business and your life one podcast, at a time. Well everyone it’s 2016. This is the first episode of 2016. Today is Monday January 4th, I’m really thrilled to be on the podcast today to share with you some things that I’ve been thinking about already this year. We had a wonderful New Year’s Eve I took my family up to Phoenix for the weekend. We went up and shared some time with a very good friend of mine. He’s a clinic owner up in Phoenix. We also went to a NFL football game. I took my son to his first NFL football game. It was the Seahawks versus the Cardinals. Now we live in Arizona, but my son, he loves the Seahawks he loves the Seahawks. So he had his number three Seahawks jersey and I’ll tell you what, the Cardinals got shut down and my friend that I was with in Phoenix he told my son, he said you know you’re going to be crying by the half-time. Because the Seahawks are going to lose and every time the Seahawks scored or made some great play, he turned around and looked at my friend and he gives him that little grin you know that little, I can’t repeat it but that little grin just shuts everybody down. But anyway, the Seahawks won. It was very fun. We had a great family time; we stayed at the Hyatt out in Scottsdale, beautiful resort, beautiful place to stay, the team for West Virginia who played Arizona State. They were staying at the Hyatt. My son was playing corn hole. I think that’s a game that was invented in Cleveland, Ohio if I know my history right, Cornole. Leave a comment if you know where cornole that game where you throw the beanbag up in the air and to the other side, it hits the little board and goes through the hole. Leave me a comment. Seriously, leave me a comment and tell me where cornhole was invented. I think it was Cleveland Ohio because my other half, she’s from Chardon, Ohio, which a suburb or a place out in the country kind of around Cleveland. She says it was Cleveland, but I’m not too sure about that. So let me knew where corn hole was invented.

StadiumCardinals Got Killed by the Seahawks

Anyway, we hung out at the Hyatt and play corn hole with West Virginia football team who also beat Arizona State. It’s a really fun weekend and I was reading some books and reading some material and I got to reflect on what’s called cognitive distortions and I’m not trying to go all hippie on you, but this stuff is real. This stuff can stop you dead in your tracks, because your mind. You’ve got to take care of your mind as a business owner, as a clinic owner, you’ve got to take care of yourself especially your mind. You are your most important asset to your business. A lot of people think once you start that private practice, you can jet on out to the beach and just, you know, get rich on the beach and live that dream. But you know what, that’s not how businesses is, you’ve got to take care your business, you’ve got a take care yourself. You are responsible for all the patients that come through your doors; you’re responsible for all the employees that you have got to pay taxes. You’ve got to do those things, this is serious, and you’ve got to keep your mind clean. You got to take care of your body. You’ve got to eat well, you’ve got exercise, you can’t drink a lot of alcohol. You can’t get bloated all the time you got a have a clean, pure, clear head to operate a business and you know what, let me know otherwise, but last time I checked, you’ve got to keep a clean head. I go to Casco, I shop at Casco, and so I’m drinking my organic mighty green drink. It’s apples, celery, cucumber, kale, colly greens, lemon, mentees, spinnage, ginger and all these other things that I can’t even say, Barley grass, alfalfa grass.

Now for someone who comes from Southeast Louisiana, this was not on our dinner table. We didn’t have organic mighty greens. We had red beans, rice sausage, gumbo, jambalaya, it’s good food but I can’t eat that all the time. I’m trying to take care of myself, I’m exercising I just got out of the gym. I ran 5K, I went and did my stretches. I did my steam session, I did my Jacuzzi, you know I’m cutting up a little bit, listen to episode number six, I’m trying to liven up a little bit, trying to have a little fun. You know, think about it. Try to say Speech Therapy Private practice Startup podcast backwards [unclear] exactly, can you do that backwards? Well I just did I downloaded this, I reverse speech app from the iTunes Store downloaded it and that’s what came out. So I think it’s kind of funny. Trying to liven up a little bit. You know have some fun. You know, have fun, that’s what life is about and download the app it will be fun. Your kids will like it, the kids you work with in your clinic, your kids, you know your own personal children, and they will like it too. I don’t know about you guys, my sons always grabbing my phone and he’s 9, he’s playing on the phone all the time. Dad may I have your phone, he’s got his own phone but mine has more storage and so I’ve got more apps that he just put these things on. But anyway, check out that I reversed speech app and download it and have some fun with that.


Cognitive DistortionsCognitive Distortions Can Be Dangerous !!

Yeah checklist of cognitive distortions, number one, All-or-Nothing thinking, that’s when you look at things in absolute black and white categories. You ever done that?

Number two – Overgeneralizing, that’s when you view a negative event as a never ending pattern of defeat.

Number-3 – Mental filter, you dwell on the negatives and ignore the positives. You ever done that?

Number-4 – Discounting the positives, you insist that your accomplishments are positive qualities that just don’t count.

How about Number five – Jumping to conclusions. There is two parts to that you can be a mind reader or a fortuneteller. Mind reading, that’s when you assume that people are reacting negatively to you, when there’s no definite evidence or B fortune-telling; you arbitrarily predict that things will turn out badly. You ever done that? Probably could write a book on that.

Number six – Magnifications or minimizing, that’s when you blow things way out of proportion or you shrink their importance inappropriately.

Number seven, Emotional reasoning you reason from how you feel, like I don’t feel like an idiot, so I really must be one or I don’t feel like doing this so I’ll just put it off.

Number 8 – Should statements, you criticize yourself or other people with should or shouldn’t or must or adds or have to or similar offenders.

Labeling, Number nine – you identify with your shortcomings. Instead of saying I made a mistake. You tell yourself I’m a jerk or I’m no good, or I’m a fool, or I’m a loser, or I’m stupid.

Number ten – Personalizations or blame, you blame yourself for something that you weren’t entirely responsible for or you blame other people and overlook ways that your own attitudes and behavior might contribute to a problem.

So those are ten cognitive distortions that I came across this past weekend when I was doing some reflection and some reading. I just want to throw it out there because I’ve noticed when businesses, things get stressful or things just don’t go my way. You know look I’m a vulnerable individual. I’m going to throw it out there and life is just not perfect all the time. Oh my gosh, you mean Kyle the podcast guy for Speech Therapy Private practice Startup podcast says his life is not perfect, that’s right. My life is not perfect and I make mistakes all the time, all the time every day and some of this negative thinking, this cognitive distortion comes up and I think it’s important because again, this subliminal self-sabotage, it’s real. It can happen. And it’s important to recognize it shinning a light on and call it out by name. So you don’t make that same mistake because, again, our mind is our most important asset to our business and our profession, and it affects everything. So we have to stay clear and stay on top of things. So I just want to share that with you guys because it’s important.

Family Time                                               Family Time is Important

You know if you have any comments or feedback please send me an email to kyle@privateslp.com or you can send me a Tweet, my handle is privateslp you can use #privateslp when you are commenting. I wanted to also give you some information right now I’m looking for two students. Since this is the first half of twenty sixteen I’ve got some time for two extra students. You would be able to fly into Tucson, come spend a week with me in the clinic and I can show you how to run and start up your own clinic or your own home health business. You can have direct access one-on-one access to me for at least six months, I’ll answer your questions, give you honest feedback. Real advice, I’ll be your personal coach, so to speak. This isn’t free, but for the right person. It’s got to be the right fit. You know not everyone is designed to be together. So what I’d like you to do if you think you have what it takes to start your own private practice and if you think that twenty sixteen is your year to be successful in private practice and speech therapy private practice I want you to send me an email to kyle@privateslp.com and in subject line I want all caps I want you to put THE PERFECT STUDENT, because I think if you have what it takes and if you have that drive and you have that dedication. I want to work with you and I want to show you how to do this the right way, because you know right now we have twenty five part and full-time employees. You know we’ve got benefits now in a clinic for our employees. You know we’re just growing. We see over twelve to thirteen hundred people per month. We do excellent work in this community and we’re very proud of it and I want show you how to do the same.

So if you think you got what it takes seriously send me an email to kyle@privateslp.com again the Subject line THE PERFECT STUDENT and I’ll get that e-mail and I’ll see if we got a match. So, also I’d like you to help others by doing one small tiny step. I want you to go to iTunes here and I want you to click on five-star rating and share your personal comments about this podcast because I want other people to have value to ad again value is what you get in the absence of money and this is a very, very valuable podcast and I want others to be able to find it easily. So please help others to find this podcast easily by giving it good, honest feedback, give us a good rating five stars would be very very appreciative and again, this is thank you for listening. If you have any questions, leave your comment to the bottom of the post. Have a wonderful week, folks. Thank you.


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